Starting a Employer Health Promotion Program vision and brand for your organization’s Employee Wellness Program:

Why it’s important and how to do it

The Employer Health Promotion Program Vision

A Employer Health Promotion Program vision statement is a concise statement that summarizes the purpose and objectives of your organization’s commitment to establishing a Employee Wellness Program. Taking the time to clarify and describe your organization’s Employer Health Promotion Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and employees of the link between employee health and the organization’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and effective Employer Health Promotion Program vision for your organization’s culture of health:

• What do you want your Employer Health Promotion Program to accomplish?
• How do you intend to accomplish it?
• How does this Employer Health Promotion Program mission support or further the organization’s mission?

A sample Employer Health Promotion Program vision statement might be . . .

To have employees who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to offering opportunities for healthy behaviors during the workday (how) in order to encourage employees not to smoke, to be active, and to eat healthfully (what).

The Employer Health Promotion Program Brand

In the same way that your organization’s name and brand image provide visibility for your business, your Strategies toward establishing a Employer Health Promotion Program will benefit from being easily recognizable to employees:

• A consistently used Employer Health Promotion Program brand on all communications conveys to employees that the commitment to a culture of health is here to stay.
• A Employer Health Promotion Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage employees in establishing the identity (brand) for your organization’s Employee Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to employees the organization’s Employer Health Promotion Program commitment. Here are two possible approaches to involving employees:

Option 1: Have a Employer Health Promotion Program contest

1. Announce the Employer Health Promotion Program contest guidelines and deadline.
2. Have the Employee Wellness Program Committee review the ideas submitted, and select a name.

If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Employer Health Promotion Program ideas from employees:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier employees
• Custom Build: Building health builds wealth
• Building Health: Designing better employee health

After reviewing the entries, your Employee Wellness Program Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employer Health Promotion Program contest” prize to the two employees, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Select a Employer Health Promotion Program logo to go with the name.

The Employer Health Promotion Program logo is an important piece of the branding

• Review any ideas submitted for Employer Health Promotion Program logos.
• If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Employer Health Promotion Program logo!
• As an alternative, select a piece of clip-art that fits with the Employer Health Promotion Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Employee Wellness Program Committee determines the name and brand

1. Have your Employee Wellness Program Committee brainstorm Employer Health Promotion Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
• Try clustering words together as in the construction company example above.
2. Once your Employee Wellness Program Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Select a Employer Health Promotion Program logo to go with the winning name.
4. Announce the organization’s Employer Health Promotion Program and the corresponding Employer Health Promotion Program name. Explain that staff members on the advisory committee chose the name.